Immigrant Justice Advocates
CLIENT:
Asian Americans Advancing JusticeImmigrant Justice Advocates is a campaign to make the US Deferred Action Program more approachable and more accessible to undocumented youths in America.
STRATEGY:
According to organizers in the field, there are two main obstacles facing undocumented youths: one is the stigma of being an “illegal” student, the other is the feeling of insecurity registering with the government. The solution: a brand that engages with students in an approachable away, but also emulates safety, security and professionalism, and a program that engages peers and educates teachers and administrators. Immigrant Justice Advocates lays a cool foundation for both registered and unregistered students. It utilizes very complicated government regulations and paperwork designed for optimum simplicity and legibility in Chinese, Spanish, English and Filipino.
A Comfortable Place Between Style and Security
Strategy for IJA needed to cover a lot of benchmarks that don’t otherwise normally overlap; It needed a look that was fresh and trustworthy (because you can’t trick kids, if you try they will see right through you) but it also needed a typographic strategy that could be applied to complicated legal documents and federal guidelines.
PAULA CRISOSTOMO DREAM CENTER
The first high school Dream Center in the United States, Paula Crisostomo Dream Center is a safe place for all students at Lincoln High. The Dream Center is a resource center located in Lincoln High School offering a safe space for students to explore their experiences and advocate for social justice. What a privilege to be involved in the design of this monumental establishment.
The Paula Crisostomo Dream Center is in room 510 at Lincoln High Please call first, this is a classroom!
Tags: Branding, Design
